ALTTBrandBoost: Giving Article-quality Information @ The Convenience Of Video

Giving article-quality information at the convenience of video. This could pretty much be the summary of the highest achievement of the ALTTBrandBoost content marketing strategy.

These days, every brand needs to give out information, not only QUANTITATIVELY but especially also QUALITATIVELY. That becomes the case amid the information deluge going on with each brand trying its best to be heard and to be heard above the rest.

Amid the battle for market survival and success, video content has become the most preferred option for brands to get quality and widespread reach. For instance, according to a late July 2024 HubSpot article, a survey of consumers revealed that 89% of them want to see more video content from brands while 52% of web users showed a propensity to share video than any other kind of content.

However, one of the biggest advantages of article marketing over video marketing is this…

It can be much easier to establish brand authority via a well-researched and detailed article that is clinically punctuated and formatted to have a “corporate” structure than it can be with a conventional video option. On the contrary, video content typically lacks such depth and detail that articles can easily make available.

On the part of the audience, such depth and detail offers much more value in terms of information quality.

This Gap Between Video Content And Articles Or eBooks Has Been Bridged By ALTTBrandBoost Via The Use Of Video Articles

Video articles are articles in every way an article can be an article except that they now play as videos. The audience naturally consumes more of the information and at deeper levels than may happen with conventional video content.

It's so since the audience doesn't have to burn more of their mental fuel trying to figure out words, punctuations, constructions, pronunciations, etc. Instead, they only listen and read along with a voice-over. For instance, here is a lengthy fact check report I presented in a video article style recently…

Here's also a state-level rejoinder I presented last year using this style too:

Thus, the ALTTBrandBoost-standard video articles are unique for giving article-quality information at the convenience of video content. So, anytime you need to transmit information at the depth and detail of an article but you want its consumption to be as convenient as in a video content, let video articles come to the rescue.

Do you understand this? Whatever be the case, feel free to ask us questions, make your observations and other contributions to this discussion below:

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